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So why am I suggesting that you use banners and an exchange then?
Well, the answer is quite simple, banner exchanges are the same as every other form of promotion on the Internet. Most advertising on the Internet doesn't work but that doesn't mean the idea is wrong. It just means most people are not using it right.
Before you do any kind of advertising you must research the subject thoroughly and find out what works and then keep testing to see how you can improve your results.
Here are the main points:
1.You must offer something of value! If your banner says 'Click here for great music' you probably won't get many clicks. Let's say you have a skill, in the area of music like being a recoding engineer. You write something about engineering on your site and in your banner you have something like 'Learn To Get A Great Guitar Sound!' that will bring in more visitors! You explain guitar recording on your site and from there you can direct them to your music.
2. Forget about flashy motion graphics. People are tired of them, they do not work. A nice static, clear and easy to read headline will work much better.
3. Color is important. Use a white background, it is easier to read. Also, for maximum impact red text draws the eye! It may not be the sexiest looking banner ever but red text on a white background has been statistically proved t to be the most effective color combination to draw attention and more importantly visitors!
4. The standard banner size is 468x68 pixels. Stay with the standard, it means you will be compatible with all the exchanges.
So there you have it, the basics of successful using banner exchanges.
Below is a list of banner exchanges geared towards music. You may find others but here is a selection to get you started.
You will really need a “Tabbed” browser for this kind of work. Mozilla Firefox is so much better than Internet Explorer, has tabbed features and is completely FREE! If you don't already have it, download it now:
If you want to learn how to market your music effectively on the Net, get yourself of the No.1 Internet Music Marketing Book.
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http://209.68.47.176/banners/english.htm
rikksrevues.com
click4click.com
