5 Mistakes Indie Music Sites Make!
Is Your Site Making Some Of These Mistakes?
1.No Email List!
You have to try to build relationships with your visitors and on of the absolute best ways to do this is to have an email list where you can keep people up to date with your news. You should also have an easy sign-up form on your pages to make it very easy for people to sign up.
2.FLASH FLASH FLASH!
I agree that graphics in flash format can look great but you need to understand one very important thing. Search engine spiders don’t read flash! In particular if you have all your navigation in flash you are more than likely to be missing out on a lot of traffic. If you must use flash use it like a jpg or gif maybe a header and some other graphics but keep your important info and navigation out of flash.
3.Optimizing For Your Own Name
Many musicians check their own name (or band name) in Google and if it comes up well in the listings then everything must be ok? Well, not really. You are trying to grow your fanbase so what about all the people who would like your music but don’t already know your name?
Type the style of music you play or where you are from into Google and see how you do. Your name is important but you need to optimize for other search terms as well.
4.No Blog!
If you are not blogging you are missing out on a lot of new visitors. The best way is to use something like wordpress on your own site rather than blogger. Wordpress is easy to use and it’s free! There is a long list of reasons why you should blog, I won’t go into those here but suffice to say.
5.Not Using Social Bookmarking!
Web 2.0 is here. The basic idea here is user rated material rather than computer rated! Write a good post on your blog, socially bookmark it and that will really bring in the traffic. To get you started check out del.icio and Digg to get you started
I know I haven’t gone into detail about the individual techniques here but trust me these things are worth learning about.
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